Thank You Campaign
Toyota wanted to show their appreciation for all of their fans by covering a Sienna entirely with "post-it" notes. Each note contained images posted on social media from real fans who tagged Toyota. Objective for social-led campaign was to drive fan engagement, further content sharing, and build brand loyalty.
My Involvement:
Client Lead
Primary point of communication with agency for all final campaign decisions. Responsible for deciding campaign direction, providing creative feedback and approvals, and overseeing the successful execution of the campaign from the client side.
Creative Strategy
Creative strategist for campaign photoshoot. Responsible for implementing creative direction, location scouting, and providing real-time feedback on-site with photographer to carry out creative vision..
Pre and Post-Production Management
Key player in planning and organizing logistics of campaign shoot. Securing the product for use, coordinating with studio and production team, gaining necessary rights and approvals for use of images, and finalizing design for vehicle wrap.
