My Involvement:

Campaign Lead

Led efforts in coordination, ideation and execution of integrated campaign, owning all major aspects from strategy and production to copywriting and publishing. 


 

Social Strategy

Brainstormed and developed a social strategy which would amplify reach and drive engagement among the branded community.

​

Developed tactics and incorporated the following campaign strategy:
 

• Create engaging content in the form of social images and videos.

• Collaborate with sponsored Toyota athletes and Influencers to amplify reach of campaign.

• Utilize a campaign hashtag to encourage engagement among social users.

• Develop a landing page to aggregate and showcase user-generated campaign content.

• Cross-promote content to additional Toyota social accounts (Toyota Financial Services, Team Toyota, Etc.) to amplify message.

• Strengthen bond with community and extended campaign through dog-themed Fan Appreciation gifts.

​

Video Production Coordinator

Owned campaign execution, working with the city to obtain location permits, coordinating "talent", and providing onsite feedback to videographer. Managed feedback and content approvals for video content. 
 

Copy Writing and Channel Strategy

Created communication plan and developed a channel strategy for campaign.