CES is the world's largest technology event and one of Accenture's most visible brand moments. As the Global Social Strategy Lead, I developed the end-to-end content strategy, transforming executive insights into an integrated thought leadership campaign that spanned pre-event anticipation, live storytelling and post-event engagement. By creating scalable content franchises and introducing new storytelling formats, I helped elevate executive voices while driving meaningful business impact.​​

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My Involvement​

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Content Strategy

Developed the campaign strategy, editorial framework and content pillars that guided storytelling across every stage of CES.

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Campaign Development

Created the campaign flow and scalable content franchises that extended the event beyond the show floor.

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Executive Thought Leadership

Partnered with executive leaders to identify compelling stories, shape messaging and coordinate participation across the campaign.

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On-Camera Host & Content Lead

Served as the on-camera interviewer and content host, leading executive conversations from the CES show floor and creating authentic video content that humanized complex technology topics.

 

Creative Direction

Directed on-site production and collaborated with photographers, videographers and editors to bring the creative vision to life.

 

Editorial Leadership

Reviewed and finalized content, ensuring every asset aligned with campaign objectives, executive messaging and brand standards.

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