Summary
Creative social media strategist with 15 years of experience shaping culture-driven and editorial storytelling across Instagram, TikTok, LinkedIn, X, and emerging social platforms. Experienced in leading social-first campaigns, creator partnerships, and real-time content strategies for global brands including Accenture, Toyota, Wawa, and McAfee.
McAfee |
June 2020 -- Present
Digital Marketing Specialist
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Spearheaded McAfee’s Women in Sales Series, coordinating campaign of over 60 participants. Determined series themes, campaign structure, content and channel strategy, creative design, and managed agency support. Campaign exceeded engagement benchmarks by over 2%, resulting in the creation of an additional video series.
Professional Experience
Digital Marketing Manager
McAfee |
June 2020 -- June 2021
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Led Mcafee’s employer brand strategy through development of creative marketing campaigns across LinkedIn, Facebook, Instagram, Twitter, Glassdoor and Life at McAfee Blog for Human Resources Team.
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Developed marketing personas and paid targeted campaign strategies based on talent acquisition and recruitment data in order to move potential job applicants through marketing funnel.
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Spearheaded McAfee’s Women in Sales Series, coordinating campaign of over 60 participants. Determined series themes, campaign structure, content and channel strategy, creative design, and managed agency support. Campaign exceeded engagement benchmarks by over 2%, resulting in the creation of an additional video series.
June 2013 -- September 2014
Account Coordinator
TPN |
December 2011 -- June 2013
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Clients: Gatorade, Bimbo Bakeries
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Headed all community management efforts, prize fulfillment, and operational improvements for two successful social media contests with Thomas’ English Muffins.
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Influenced creative and strategic decisions on monthly eNewsletters, social posts, and mailers for Thomas’ English Muffins and Gatorade.
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Created first Digital Marketing Plan for client, providing company with clear objectives and a social media road map. Devised content and channel strategy, established brand guidelines for a consistent brand look and feel, wrote copy and designed graphics for all content distributed across client's social media channels.
Freelance |
Freelance Social Media Manager
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Clients: The Potter's House, Mayakoba Luxury Resort, deBoulle Diamond and Jewelry, Monica Korra Foundation
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Launched first social media campaign for client with minimal online presence, building a following of 6,500 on Twitter and 4,500 on Facebook over a short 7-month period.
Associate Director, Social Media
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Supervised team of five in daily operations for the agency’s largest client in areas of social media strategy, community management, and influencer executions
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Led strategic planning, creative ideation, and execution of Wawa’s first on-site influencer activation. Pitched event concepts, sourced event planners and talent, identified influencers, and developed a supporting social campaign
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Oversaw development of Wawa’s first brand refresh, resulting in a pivoted channel strategy, voice, and visual representation on social media
Social Media Strategist
August 2017 -- October 2019
Toyota North America |
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Spearhead major integrated, social-owned campaigns from ideation to execution.
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Consulted Global Team on social influencer selections for 2018 Olympics. Recommended prospective athletes for Toyota sponsorship, tracked results for influencers’ social amplification efforts, and provided key takeaways post-campaign.
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Pioneered company’s first strategic plan for executing real-time social reactions for popular cultural events. Led content creation for Super Bowl, Winter Olympics Opening Ceremonies and other trending opportunities.
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Collaborate with PR, Earned Media Team, Partner Agencies, Vendors and Internal Marketing Teams to deliver social perspective and creative direction on broader initiatives.
Bounteous |
June 2021 -- June 2022
Product Marketing Manager
September 2014 -- March 2017
Multibrain |
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Awarded by executives for pioneering company’s highest-performing client beta program. Innovative efforts yielded highest results in customer retention (90%), product engagement, and program participation.
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Established benchmarks and implemented a data tracking and measurement program for all paid social ads for clients. Adjusted creative strategy based on tracked results.
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Managed cross-functional team of programmers and designers to launch new website features for
platform. This included crafting a product and feature roadmap in order to meet the growing business
demands of clients and customers.
Education
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B.S. Advertising, 2011
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Graduated with Honors
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3.8/4.0 GPA
University of Texas at Austin
Plano East Senior High
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Graduated May 2007
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3.91 GPA
Language and Skills
Spanish
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Moderate fluency in Spanish