Experience
Social Media Consultant
August 2017 -- Present
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Pioneered FY19 Audience Advocacy Program – Responsible for creating first Community Management Playbook and developing new campaigns and strategies for engaging Toyota’s current social communities.
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Developed first tactical plan for real-time social engagement for major trending events. Plan was implemented for Super Bowl and Winter Olympics Opening Ceremonies.
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Developed social strategy, shot list and communication plan for Dew Tour, a major Winter Olympics Qualifying Event. Managed production team to secure assets at event.
Professional
Account Manager
September 2014 -- August 2017
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Awarded for excellence in successfully launching company’s first client beta program with Herbalife, a 1.1 billion dollar corporation.
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Introduced and implemented a new client-centric plan to improve customer retention and product adoption. Innovative techniques were adopted company-wide due to program’s success.
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Executed data-driven digital campaigns for client by monitoring and analyzing paid efforts. Measured results based on Key Performance Indicators and adjusted strategy through A/B testing.
Freelance Social Media Manager
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Clients: The Potter's House, Mayakoba Luxury Resort, deBoulle Diamond and Jewelry, Monica Korra Foundation
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Strategized and executed first Annual Digital Marketing Plan for client. Pioneered first social media marketing plan for client with minimal online presence, building a following of 6,500 on Twitter and 4,500 on Facebook over a short 7-month period.
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Responsible for all content development, copy writing, channel strategy, and social analytics tracking.
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Spearheaded and streamlined process for two national social media sweepstakes. Headed all participant communication and prize fulfillment for internationally-recognized brand, Thomas’ English Muffins.
Account Coordinator
TPN |
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Clients: Gatorade, Bimbo Bakeries
Toyota North America |
Multibrain |
September 2013 -- September 2014
December 2011 -- May 2013
Education
Bachelor of Science: Advertising, 2011
Graduated with Honors
3.8/4.0 GPA
University of Texas at Austin
Plano East Senior High
Graduated May 2007
3.91 GPA
Language and Skills
Spanish
Moderate fluency in Spanish
Portfolio
Click on an item from my portfolio below to learn about my extensive involvement on a project.
By Campaign
By Skillset
Digital Copywriting (long and short form)
Analytics
Creative and Social Media Strategy
Product Development
References
References
Heather Sawtelle
Account Supervisor at Multibrain
Sharmaine executed communication with the kind of thoughtfulness and tact that reassured her clients that their needs would be met with the utmost care and professionalism.
Jordan Sollito
COO at Multibrain
She is exceedingly bright and disciplined with very strong writing skills. She functions equally well as a project manager, a member of a work team or under self direction.
Scott Kramer
CEO at Multibrain
Sharmaine is an incredible project manager with impeccable attention to detail. . I recommend Sharmaine for any organization looking for someone who isn't afraid to dive in and get the job done.
Contact Me
Sharmaine Carter
972-836-3386
